Start an Online Business

START AN ONLINE BUSINESS: THE WHY

Why should we start an online business?  As all of us may have experienced, the pandemic brought us many challenges. Two of these are losing jobs and closing businesses during the lock-downs and quarantines.  

We have also seen that during these times, almost everyone has turned to everything online—communication with friends, shopping, meetings, schooling, entertainment, etc.  

Nowadays, we’re trying to bounce back—looking for jobs or income opportunities, reviving our businesses, getting back or creating new customers, even finding ways to increase savings. 

To be able to do this, we need to consider what we call the “sign of the time.” This sign is pointing us towards creating a business online or taking our careers, businesses, and activities on the web.  

We can take for example the well-known Spanish retailer, Zara, which is closing about 1,200 stores worldwide. Inditex, its parent company announced on June 12, 2020, that it would be closing down the stores within two years to redirect its resources into online sales strategies.  

One thing is clear:  the way of the present to the future  is online.  

START AN ONLINE BUSINESS: THE WHAT

1. Current business
2. Blogging
3. Affiliate marketing
4. Writing and publishing
5. Creating a digital product or course
6. Vlogging on YouTube and other video platforms
7. Becoming an online freelancer
8. Doing a podcast
9. Setting up your e-commerce site
10. Dropshipping
11. Setting up a membership site (dating, coaching, health, education, etc.)
12. Setting up an online tutoring school

Choosing THE WHAT will point us to the first step of THE HOW.

START AN ONLINE BUSINESS: THE HOW

Whatever you have chosen, there are basic steps to follow. Following steps on how to start your online business will help you be on your way to make your online business succeed.

1. Finding your niche (based on a combination of expertise, passion, greatest interest, learning goals, and market demand)
2. Deciding and creating your products and services
3. Deciding on what platform to use
4. Building your website or subscribing to some e-commerce sites
5. Writing your blogs (usually a part of websites)
6. Monetizing your website
7. Promoting through social media and doing email marketing

To sum up, these three are the most important things to know:

1. Why you should start an online business
2. What business you should start online
3. How you should put your business online

If you have understood your WHY, then it would be easy to understand the WHAT and the HOW of starting a business online.